Shamir
Genesis, the new precision engineered progressive lens manufactured
by Shamir Optical Industry and Eyal Optical Industry, is an exciting
development in progressive lenses. The result of Shamir’s advanced
Eye-Point Technology™,
Shamir Genesis is designed through an exact simulation
of the human eye, guaranteeing accurate, clear vision
through individual tailoring. Recreating perfect vision, it
allows labs and opticians to adjust the lens to their patients,
not vice-versa.
Shamir’s Eye-Point
Technology™
is a radical departure from conventional eyeglass lens
analysis tools. Its key element is a dedicated ray tracing program
written by Shamir experts. Capable of calculating the optical
performance of thousands of locations covering the entire lens
surface, the ray tracing program takes into account numerous
parameters: lens index refraction, lens prescription, lens center
thickness, distance from the eye to the back vertex of the lens,
distance from the lens to the object, object’s angular position in
the eye’s field of vision, pantoscopic tilt of the frame, pupil
distance, and more. By combining all of these parameters, the
perfect optical lens system is created.

The first Eye-Point Technology
engineered lens, Shamir Genesis wearers immediately sense the
difference. Clinical tests show that users point to perfect
binocular vision, allowing them to clearly perceive the depth and
dimension of the object in view. In addition, they also attest to
optimal optical performance – including enhanced peripheral vision –
in all of Shamir Genesis’ vision zones. All its regions are
aspheric, enabling exceedingly low distortion levels plus the
ability to produce the thinnest possible lens. Shamir Genesis
is a unique progressive lens because it is ideal for small and large
frames alike. An extra thin lens, Shamir Genesis is currently
available in 1.498 Hard Resin, 1.5 Transitions Brown & Grey, 1.6
Plastic, 1.6 Glass White (Clear 16ä) PBX & PGX and 1.7 & 1.8 Glass
White. Plastic 1.67 will be available May 2001
Shamir Genesis™ is the ultimate
precision-engineered progressive lens for accurate, individualized
design for every angle, every vision zone and every prescription.
Your patients will immediately sense the difference, because of the
folowing benefits:
Surround
Vision™: Shamir Genesis ensures improved peripheral vision
because it is designed through an exact simulation of the eye.
Prism
Balance™: Shamir Genesis guarantees perfect Binocular Vision,
enabling patients to clearly perceive an object's depth and
dimension.

SuperClarity™: Because Shamir Genesis is
based on Shamir's advanced Eye-Point Technology™, vision clarity is
enhanced even more, bringing it to an optimal level in every vision
zone.

Soft Design: A technological breakthrough, Shamir's Eye-Point
Technology™ ensures the softest lens design for every vision zone.

Pure Asphericity: Aspheric in all its vision zones, Shamir
Genesis is the thinnest possible lens.
Perfect Adaptation to all Frames Sizes:
Shamir Genesis is designed for a variety of frame sizes - small and
large alike.
