Progressives lenses

Progressive PureLife®

Many of today’s progressive lenses were designed for how people lived and used their eyes decades ago. Rodenstock created Progressiv PureLife® by combining over seven years of actual wearers’ data with their advanced design technology, resulting in a lens for how people use their glasses today. The lenses use Rodenstock’s “Perfect Balancing” Concept, which allows for excellent binocular vision and image clarity as the eyes move across the surface of the lens.

PureLife also incorporates the Retina Focus Principle, designing the lens in the as-worn position which enables the image to always focus on the retina. This proprietary technology improves visual acuity in all visual fields, but particularly enhances intermediate and near vision. In addition, PureLife provides customized channel placement, using the patient’s specific distance and add powers.

PureLife utilizes actual wearers’ data gathered over the past several years, which show changes in both human physiology and the way we use our eyes,” said Laurie Badone, ODC’s director of marketing. “People are taller today than in the past, and also do a wider variety of intermediate activities, such as using computers and text messaging. Progressiv PureLife takes these new parameters into account and uses Rodenstock’s ‘Perfect Balancing’ concept, which allows for excellent binocular vision and image clarity as the eyes move across the surface of the lens.”

The lens is available in two progression lengths, with a minimum fitting height as low as 14mm, making it suitable for most frames. Progressiv PureLife comes in 1.50, ColorMatic 1.54 Gray and Brown, 1.60 and 1.67, with availability from +8.00D to -10.00D out to a -4.00 cylinder. The short corridor PureLife XS is available from +6.00D to -10.00D out to a -4.00 cylinder. Adds are from +0.75 to +3.00 on XS, with +0.75 to +3.50 on the longer progression length. ■

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