METAL - SPECTACLES
CASANOVA
Casanova company from
Italy is another designer company that deserves a mention. The company
was founded in 1983 in the small town of Schio at the bottom of the Alps,
80 kilometers from Venice. Most of the spectacle frame production companies
of Italy are located in the vicinity of Venice.
Casanova was founded
by 6 friends who used to work in different fields. Each of them made a special
contribution to the development of production and marketing strategy
of the company.
The founders
of the company justly supposed that a company’s name is one of the key
marketing tricks. According to their opinion, the name had to be easily
recognizable, memorable and connected to Venice. The final decision was made
after one of the partners moved into a house near Giacomo Casanova’s place
of birth. The name defined the approach to the design and quality of frames —
the frame design is based on ideas of art, philosophy and music.
At the time when
the company’s first frame collection was created, there
was an exhibit in Venice devoted to the popular futurist movement.
The company’s designers borrowed some ideas and painting styles from the most
famous futurists; each model was developed in the style of a specific artist.
The designers widely
use the ideas of such art movements as surrealism (Max Ernst, Salvador Dali,
Rene Magritte); abstractionism (Wassily Kandinsky); cubism (Mondrian);
symbolism, as well as elements of Byzantine art and the rococo style.
Each frame is hand-made
and hand-painted with the use of enamel and gilt. At the same
time, the process of frame production also involves modern technologies
and equipment, guaranteeing high quality and thorough technical control of each
operation.
The collection of frames
includes three lines: Dolce Vita, Taxi, Casanova.
The Casanova line:
the models of this line are “haute couture” items. The designers say that, when
developing models for the Casanova line, they are inspired by art.
The Dolce Vita
line: the models of this line are of a more classical style; their design
is less eccentric. They can be considered as “pret-a-porte”
products.
The Taxi line:
the models of this line are very comfortable. The company’s designers say that
its equivalent in clothing is wearing a baggy shirt or a jacket.
Some models whose design
is especially original or unique are produced as “limited editions” (1000-1500 frames).
Their value keeps rising because with time they become rare collectors’ items.
Each line
has its own style, non-traditional design, and a specific
reflection of philosophy, culture and fashion.
Though the company
was founded and manufactures frames in Italy, its products are acclaimed
and have admirers in Germany, a country where people wear spectacles not only
To see the surrounding world, but to express their opinion about
spectacles, about their style and design.
Orders Through
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