KISS & KILL

MARCHON EYEWEAR
Founded in 1983, Marchon is one of the world's largest manufacturers and distributors of high-quality eyewear and sunwear. Headquartered in New York, with regional headquarters in Amsterdam, Tokyo and Hong Kong. Local offices in Barcelona, Geneva, London, Lyon, Munich, SaoPaulo, Sydney, Montreal. More than 100 distributors serve over 80,000 accounts. Marchon is consistently recognized for bringing new designs and technologies to the eyewear market, and for our ability to build luxury and performance brands worldwide.

HD 3D PREMIUM OPTICS
The curved M³D lenses provide excellent HD 3D optics, enhanced picture and colour clarity, ultra high 3D contrast without ghosting, distortion or haze and provide extended peripheral vision — a distinct advantage over flat 3D lenses distributed at movie theaters.

M³D PATENTED TECHNOLOGY
Our revolutionary, M³D lenses are specially configure and curved using our patented lens technology to ensure state of the art 3D performance. A Marchon3D eyewear is created with M³D lens technology which allows it to exceed flat lens capabilities in all areas of form and function.

PHOTOCHROMIC
Our premium photochromic M³D lenses double as sunglasses. State of the art photochromic dye is cast directly into the lens material allowing our lenses to react extremely fast to light conditions -darkening to a sunglass in 30 seconds or less and then returning to its original tint in just minutes when going indoors. 100% UV protection.

QUALITY
M³D lenses are produced with a special hard-coating, making them resistant to scratches, extreme temperatures and harsh chemical environments. Our lenses meet FDA and ANSI impact resistance requirements.
 

REALD CERTIFIED
RealD is the most trusted name in passive 3D technology and is the world's most commonly used 3D technology in movie theatres today. Marchon3D is RealD certified to ensure premium 3D viewing with RealD passive technology Systems.

Is 3D available now?
Yes, games, televisions, laptops, monitors and movies are already available; however the right optical technology is required to view content in 3D.

How is the new 3D technology different from older 3D technology?
Today's 3D technology is full color and high resolution, offering all the detail and vivid colors that far exceed the "old" anaglyph (blue and red colored lenses) method of projecting 3D.

Does everyone watching a 3D movie need to wear the glasses?
Yes, in order to view 3D movies in passive RealD theaters, passive 3D glasses that are compatible with RealD must be worn.

How does Marchon3D improve my viewing experience?
Marchon3D eyewear provides a superior viewing experience. The lens materials are specially configured and curved using a U.S. patented lens process providing excellent optics, minimal distracting lens reflections, vivid colors, and the ability to match your personal style and comfort with premium frames.

Are all 3D technologies the same?
No, there are different 3D technologies available today - active and passive. Active 3D refers to the active eyewear that synchronizes with the projection using a shutter to separate images for the 3D effect. Passive technology creates a filter using color or polarization of light to separate images creating the 3D effect. There are different passive technologies that process the projection including anaglyph (the blue and red lenses found in comic books), linear polarization used in IMAX® theatres, and most commonly-used circular polarization used in RealD theatres.

What are the differences between active and passive 3D eyewear?
Passive 3D eyewear utilizes polarized lenses to decode 3D content by separating images for the right eye and left eye using polarized filters. Active eyewear uses an LCD screen incorporated into the lenses that synchronizes with an emitter that blocks alternating images for the right eye and left eye. 

What is Circular Polarization?
To present 3D, two superimposed images are projected onto the same screen through different polarizing filters. Marchon3D eyewear contains circularly polarized lenses that are oriented to match each of those polarized images, allowing the passage of only certain angles of light through the lens for each eye individually. Circular polarized lenses contain an additional component in the lens that spins the light as it passes through the lens. This allows viewers to tilt their head and look about the theatre naturally without a disturbing loss of 3D perception. 

Where can I watch 3D movies?
3D Movies can be viewed at over 25,000 cinemas worldwide, 7,000 in U.S., and will soon be available in the home on passive enabled laptops, monitors and televisions. RealD is the world's most widely used technology for 3D movies in theatres today, and Marchon3D eyewear is RealD licensed and compatible. 

Can I wear my glasses outside the movie theatre?
Yes, Marchon3D lenses meet ANSI Z80.3 special-purpose UV requirements, blocking 100% UVA and 100% UVB, which allow the user to wear this product outdoors as sunglasses.

Can everyone see 3DTV?
According to the College of Optometrists in Vision Development (www.covd.org), nearly one million people in the US suffer from stereo blindness which prevents them from perceiving the intended depth of 3D entertainment. Also, some people who watch 3D programming may experience initial feelings of motion sickness as they adjust to the picture. Others may experience headaches, eyestrain or continued motion sickness. If you experience any of these symptoms while viewing 3D we encourage you to visit your eyecare professional for a comprehensive eyecare exam. Having difficulty or discomfort when viewing 3D maybe a symptom of an underlying eye condition.

For more information please visit the American Optometric Association at 3DeyeHealth.org
and the KISS&KILL site.

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