We have been opticians for three generations
in our family, and our activity is targeted on three areas, optometry,
contact lenses and optical instruments.
Menrad presents René Lezard Eyewear is a fundamental means of expression in
the fashion world. When brand-name glasses are identified with the emotional
sphere of a fashion label, they gain more appeal, And sell faster. In a global
marketplace, people expect more than run-of-the-mill products. They expect
products that have made their mark-worldwide. Menrad is introducing an
international fashion label: René Lezard.
René Lezard has become one of the most successful German fashion names over
the past few years. Thanks to its feel for latest trends and at the same time
retaining its own individual distinctive styling, René Lezard is on its way to
becoming a leader in the world fashion market. The label is sold in all major US
department stores (including Bergdorf Goodman, Saks 5th Ave., etc.). It is also
the first German fashion label to open its own successful shop in the trendy New
York Soho district. It makes good sense for Menrad to enhance its range of
first-class Designer labels by adding René Lezard eyewear. Menred has
contributed its know-how and high standards of quality to the new product which
has a high fashion appeal and adds a sense of elegance and sophistication our
customers can identify with.
Fashionable acetate combination models - the design of the temples is
discreet and pure. An elaborate elliptical contour has been embossed into the
temples.
Understatement with finesse - the design if the temple elements is highly
expressive and feminine. The colour- co-ordinated metal-acetate combination
emphasises the modernity and stylistic assurance of the collection.
French
