The X-ICE collection of both ophthalmic frames and sunglasses began in Europe in 1996, and is a leading fashion eyewear brand both in Europe and Japan. Immagine Eyewear also has X-ICE distributors in Europe, Asia, Australia and South America.

We are a small creative Italian company based in the Belluno region. Our aim is to produce highly original frames, which combine interesting materials, colours and details. Our frames are particularly sought after by a young public, but we do also design frames that are suitable for progressive lenses. Our customers are looking for something different to wear, and sometimes something quite extreme.

The X-ICE collection now contains about 150 pieces, with more conservative designs mixed with the avant-garde. “There’s nothing boring or cookie cutter about them,” says Sheila. “Even the conservative pieces have an edge. The X-ICE collection was designed for the fashion-forward consumer who understands the importance of innovative eyewear designs. This is a person who wants to be trendy and noticed, but also appreciates quality.”

We are offering a new stainless steel collection.   Each  front is produced in one piece. The temples are very flexible, and we have tried to mix up the colours to create special contrasts of colour; model Magnum PI is one of these models; we have used chemical cutting on the temples to create an interesting decoration. We also have a model called Hazzard with a special layering effect which combines different colours. This style also has an open lens design which requires absolute technical precision. Model A-Team features injected plastic on the temple which is designed to function as the hinge. We are doing less acetate models this year, and a number of combination pieces using metal and acetate together which are really popular at the moment.

mmagine Eyewear’s constant research into style has led to the creation of Rey, the vision glasses that look simple, but are actually very structured and no detail has been overlooked.
 

Nothing has been left to chance in these up-to-the-minute glasses with their young lines. The minimalist effect is the result of in-depth research into shape, the combination of materials and color matching.

This is the key to the success of the X-Ice line: a quality product, its refined eccentricity anticipates fashion and it will set the trend for the years to come.

 

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